Posted on Saturday 10 November 2007
DUBLIN, Ireland-(Business Wire)-October 26, 2007 - Research and
Markets (http://www.researchandmarkets.com/reports/c72684) has
announced the addition of 2007 South Asian - Mobile Communications
and Mobile Data Markets to their offering.
This annual report offers a wealth of information on the Mobile
Communications and Mobile Data markets in Afghanistan, Bangladesh,
Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. Subjects
covered include:
— Overview, Regional Characteristics, Growth and Market Structure
— Mobile Technologies - GSM, CDMA, PCN/PCS
— Mobile Services - Prepaid, fixed-mobile convergence, gaming
— Mobile Data - Market Overview, SMS, MMS, GPRS, WAP, Mobile TV
— Overview on 3G
— Mobile Satellite Services
This Asia market report covers the 8 economies in the South Asia sub-
region. It takes an overall look at the various telecoms markets,
together with a particular look at the mobile communications and
mobile data markets in each of the economies.
Of the 1.1 billion mobile subscribers in Asia by March 2007, 245
million of these were to be found in South Asia. The growth of the
mobile telephony and data markets across South Asia has been
dominated by the strong activity in the more heavily populated
countries of the sub-region - India, Pakistan and Bangladesh. There
was also surprisingly strong activity in the mobile sector in the
strife-torn market of Afghanistan, as a competitive market ensured
100% annual subscriber growth. In fact, it is fair to say that all
eight countries in South Asia have been experiencing booming mobile
markets.
South Asia mobile markets - subscribers, penetration and annual
change - March 2007
Highlights in the individual mobile markets of South Asia include:
Afghanistan
In 2003, the second GSM mobile service in the country was launched,
while another two mobile licences were issued in September 2005. The
arrival of competition boosted the market. By end-2005, the mobile
subscriber base had rapidly moved to about 1.2 million (about 4%
penetration). The expansion has continued at around 100% annual
growth rate and by early 2007, there were an estimated 2.2 million
mobile subscribers. New operator Areeba also had about 250,000
subscribers by early 2007. For the country overview, see chapter 2,
page 5.
Bangladesh
Bangladesh ranks among the most densely populated countries on the
globe, but its fixed-line teledensity remains the lowest in South
Asia. With teledensity at less than 1%, only a relatively small
proportion of the population has had access to any telecom facility.
Almost 99% of homes lack a telephone and there is a four year waiting
list for a fixed-line service. The situation is worse in the rural
villages, with more than 90% of Bangladesh’s telephone services
located in urban areas. This has set the scene for a massive
expansion of the country’s mobile market. There have been a number of
consecutive years of strong growth (138% in 2005, 90% in 2006), and
growth was continuing at 100%+ coming into 2007. Mobile penetration
was still only 16% (20 million mobile subscribers) by March 2007. For
the country overview, see chapter 3, page 10.
Bhutan
A country that preferred to remain isolated from the world for a long
time, Bhutan has taken steps in recent times to improve its
telecommunications capability. To do so it has had to overcome the
country’s mountainous landscape. While the country had a basic
connection to the outside world as early as 1974, with the
introduction of trunk calls between Bhutan and India, it was not
until 1999 that television, satellite dishes and Internet services
started to appear. The tiny country proceeded to invest relatively
heavily - to the tune of around US$27 million - in telecommunications
infrastructure between 1996 and 2002 to provide the country with a
modern fixed line network. In late 2003, the country’s first mobile
service was launched by Bhutan Telecom (b-mobile) and by early 2007
was claiming 64,000 subscribers, giving a mobile penetration of about
3% (ITU reports a higher figure). For the country overview, see
chapter 4, page 24.
India
India continues to be one of the fastest growing major telecom
markets in the world, with mobile growth being central to the
expansion of the sector. Sweeping reforms introduced by successive
Indian governments over the last decade have dramatically changed the
nature of telecommunications in the country. The mobile sector has
grown from around 10 million subscribers in 2002 to more than 150
million (including both GSM and CDMA services) by early 2007. The
growth has been on the back of a mix of higher subscriber volumes,
lower tariffs and falling handset prices. While GSM technology has
remained the dominant technology platform in the market, CDMA shook
the market up when it quickly grabbed a 23% market share. Despite the
already substantial mobile subscriber base, this represented only
around 14% of India’s one billion plus population. Clearly, the
mobile industry is looking to continue its strong growth. The
country’s telecom regulator, the TRAI, says that the rate of market
expansion would increase with further regulatory and structural
reform. For the country overview, see chapter 5, page 26.
The Maldives
The Maldives, with its relatively small population of 300,000, can
rightly claim an efficient, up to date national telecommunications
system, despite it being spread of a large archipelago of islands. As
well as operating the fixed-line network, Dhiraagu, the country’s
incumbent telco, has also been operating an extensive mobile service.
Dhiraagu’s monopoly status was officially set to run out in 2008,
but, in 2004, a second mobile licence was issued by the government.
The new operator, Wataniya Telecom, launched its service in the
second half of 2005. By March 2006, it had signed up 64,000
subscribers. In the meantime, Dhiraagu had also increased its
subscriber base to 164,000, having managed to grow by 23% over the
previous 12 months. With the increased competition, the overall
market had reached an amazing 73% penetration by March 2007. For the
country overview, see chapter 6, page 83.
Nepal
Nepal is among the poorest and least developed countries in the
world. Amid what has been an unsettled political climate that erupts
as a major problem from time to time the country has been moving
steadily towards a more liberalised telecom market. This included the
incumbent telco losing its monopoly status in the market. By April
2006, over 170 operators had been authorised to provide a wide range
of telecom services, including two for basic telephony and two for
the all-important mobile telephone service. Mobile services are
provided in the country by two operators - Nepal Telecom and newcomer
Spice Nepal. With Spice providing some serious competition to the
incumbent, the total mobile subscriber base had reached 600,000 by
March 2006 (penetration 2%), after the market had expanded by 100% in
2005. This rate of expansion continued and by March 2007, there were
1.2 million mobile subscribers in the country. For the country
overview, see chapter 7, page 86.
Pakistan
After a period in which the country slowly transitioned from one
dominated by a regulated state-owned monopoly to a comparatively
deregulated competitive structure, Pakistan’s telecom sector had
finally begun moving and looked set for an era of phenomenal growth.
Pakistan’s mobile sector, which had started to grow strongly over the
last few years, has been continuing its rapid expansion. After
growing by almost 170% in 2005 and 123% in 2006, the mobile
subscriber base had reached over 48 million (30% penetration) by
early 2007. The government’s reform plans were being progressively
implemented and this is certainly starting to have some impact on the
market. The country’s four mobile operators have been joined by two
new operators - Warid Telecom and Telenor Pakistan - following a
decision by the government to issue two additional mobile licences.
Both these new operators became very active in the market. By end-
2006, after less than two years operation, Telenor had 6.6 million
subscribers and Warid Telecom was claiming 7.6 million. For the
country overview, see chapter 8, page 89.
Sri Lanka’s
Sri Lanka has been demonstrating considerable determination in its
efforts to develop the country despite its ongoing political
problems. With a modern progressive telecommunications sector high on
the list, the sector looked to be well positioned for vigorous
growth. The country’s mobile sector expanded by almost 60% in 2006
and by March 2007 mobile penetration was 30%. At the same time, the
strong growth in mobile looks very much like it was set to continue.
For the country overview, see chapter 9, page 104.